Hello startup guys! I’m Avishek, the man behind SOMRAJITA.COM and I can’t wait to share with you a story of the magic that is SEO in the city of London. So, grab a mug of tea and let’s explore the mazes of search engine optimization that London startups delve into.
The London Startup Scene: A Jolly Good Show!
The London startup scene is hotter than a brand new crumpet and everyone wants a taste of the digital pie. But here’s the thing: with so many brilliant minds trying to get recognized, how are you going to make your startup stand out in the Google rankings? The use of SEO is a little bit more native and trust me, it is easier than a ghost tour at the Tower of London.
SEO: The Secret Sauce for Startup Success
I bet you are puzzled now: “Avishek, mate, what on earth is SEO?” Don’t worry; I will be the one to explain to you what SEO is simple enough to understand. SEO, or Search Engine Optimization, just like the make-up that the girls use to look fashionable, is like a favor you do to your SEO website to make it more likable by the cool kids of Google. Also, as an ecommerce SEO agency of an 11-year-experience, we can confirm it’s true!
Why London Startups Need to Get Their SEO Game On
Just picture yourself: you are a brainy person who had great ideas, a sweet office in Shoreditch and an amount of desires as large as big as a Shakespeare sonnet’s but without proper SEO, you are like a tourist who is unable to navigate the tube without a map-meaningless and of course a little weary. Here’s why SEO is essential for London startups:
Visibility
Get noticed quicker than a red double-decker bus racing down Oxford Street.
Credibility:
Prove to Google (and your users) that you’re serious.
Traffic:
Lure as many visitors as the London Eye on a public holiday.
Conversions:
Turn those customers into buyers faster than you can say “God Save the Queen!”
The ABCs of SEO for London Startups
Okay, now here’s the meat and potatoes of it. Here’s how you can use SEO to rise to the top of Google in no time:
1. Know Your Keywords (And Use Them Wisely)
Keywords are like the secret ingredients in your gran’s famous shepherd’s pie – indispensable, but it’s easy to overdo them. Being an SEO strategist, I always make it clear how crucial choosing the right keywords would be. Consider the inquiries that your target audience might have. Do they search for “ecommerce SEO services” or “freelance SEO services“? Do your research, and then sprinkle those phrases throughout the article so that everything is in your favor.
2. Content is King (And Queen, and the Whole Royal Family)
Content, as it turns out, is the king in the world of SEO. Nevertheless, not everything you write will lead to a better page rank. The content is engaging like West End show and educative as a BBC documentary. If you are writing blog content, product descriptions, or your “About Us” page, be sure it is up-to-date. And keep in mind, when it comes to prices, the quality of the content is your key to success.
3. Technical SEO: The Geeky Stuff That Matters
Yes, I do agree that technical SEO can be as thrilling as watching paint dry but you’ve got no choice, it is one of the most critical areas. Those would include things like:
Site speed:
Make sure that your site loads faster than a man walking along the streets of London.
Mobile optimization:
Considering the fact there is hardly anyone who doesn’t own a mobile phone, it’s quite obvious.
SEO slug:
Nope, it’s not a slimy creature. It’s the part of the URL that can tell you what the page is about through an easily understood form.
Meta tags:
Brief pieces of text that show the search engine the content of your page.
4. Link Building: Make Friends and Influence People
Links are similar to recommendations from your friends in the world of SEO. The more quality links pointing to your site then you have more Google thinks, “This site must be the best ever!” But I must remind you, the focus should be on quality not quantity. A link from the BBC is worth a hundred links from dishonest sources.
5. Local SEO: Rule Your Neighborhood
As a London startup, you have a great tool: local SEO. Ensure you’re on all the local directories and use specific keywords to improve your local SEO. Customers will be coming in no time with these few steps. It won’t be long before your shop is the new popular spot in the neighborhood, overtaking the local chip shop on a Friday night.
Tools of the Trade: Your SEO Arsenal
But of course, I wouldn’t leave you in the battle without the right gear. Here are some tools that make your SEO trip together that moving on the DLR:
Google Analytics:
A spy on your website to tell you everything you would ever know about the site.
Google Search Console:
Google’s free tool for webmasters but it feels like a direct line to Google HQ.
Best SEO rank tracking software:
There are many of them, but you should find one that meets your needs and is within your budget
Keyword research tools:
Aside from the options using Google Keyword Planner, to the paid apps like Ahrefs, or SEMrush.
The SEO Learning Curve: Steeper Than Primrose Hill
Thus, I don’t want to deceive you – mastering the SEO is anything but a walk in Hyde Park. It takes time, effort, and experimentation. However, don’t be dismayed! There are tons of resources in the world that are there to give you a hand in learning SEO:
SEO training course UK:
Taking one of these courses is a great way to formalize your learning process if you are that kind of person.
Online resources:
Free information is available in the form of Moz and Search Engine Journal where you can find your solution.
Freelancer SEO experts:
Sometimes it is advisable to let an expert do the job and you can sit back and learn from them.
The SOMRAJITA.COM Approach: SEO with a Smile
Now, I don’t want to toot my own horn (who am I kidding, of course I do!), but in our company SOMRAJITA.COM, we have indeed been doing nothing but top level of professional SEO services for a decade now. We have helped brands from almost everywhere in the USA to have better placement on Google than anyone else in the market! Besides, we can give you the best service at the most affordable price you can find here as well.
Another fabulous thing? Apart from our good looks that are so to some extent so shiny and our quick jokes (haha!) here is the remainder:
- 11 years of experience in the SEO game
- An astonishing 87% client retention rate (they adore us, they truly do!)
- A pack of SEO tips gurus who wake up, breathe and eat search engine optimization
- A dedication to being ahead of the most instance of AI learning through SERP changes and algorithmic tactics, hence being in-the-know with Google SEO leak as well.
The Future of SEO: Crystal Ball Not Included
I would love to tell you the exact future of SEO but if I had this talent I would be buying a lot of tickets now! SEO changes all the time. Voice search, AI technologies and mobile-first indexing are only some of the developments setting the way for the future of SEO.
Don’t be afraid, my startup comrades! By staying updated, being flexible, and if need be hiring a professional ecommerce SEO agency (wink wink), you will be well equipped to survive any challenge Google throws at you.
The Bottom Line: SEO is Your Ticket to the Top
The bottom line, in this case, will concern how startups in London can utilize SEO to the top of Google. Bear in mind that SEO is not a module to be mastered just for the benefit of the gods of Google; it is about getting close with your clients. Helping urbanites find the mantra of success, viz, connecting with people, sharing one’s innovative vision and expanding your enterprise.
Deciding to dig into the SEO land is the first step in a company’s growth process, but the introduction of more professional help, SOMRAJITA.COM, will be even more worthwhile. Here’s the kicker: young startups need to always take one step further in the fast technology development time. Because in the fast-paced game of London startups, if you aren’t going forward, you’re probably stuck in reverse. This doesn’t stop here, though, and don’t be daunted because tutorials will be available to walk you through the complicated semantic web.
And hey, if all that gibberish about SEO has you feeling like an alien landing on the wrong side of the road, don’t worry! That’s why we’re here. At SOMRAJITA.COM, we love to have a chat about SEO issues all the time. Who knows, maybe along the way, you’ll find out that an SEO job salary is what you should aim for!
So now, let the young entrepreneurs go forth and control rankings to Google. The city of London is calling, and with the perfect SEO blueprint, you will be answering the call in grand style. Cheerio!
If you need assistance with your SEO strategy, Somrajita offers affordable SEO services tailored to UK businesses. Contact us at avishek@somrajita.com or join our Skype chat to learn more about how we can help you grow.
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