What elements of a small business website are absolutely necessary in order to succeed with SEO?

There are several elements of a small business website that are necessary in order to succeed with SEO:

A well-organized and user-friendly website structure: A website that is easy to navigate and has a logical hierarchy of pages will be more easily crawled and indexed by search engines, which can help improve its ranking.
Unique and high-quality content: Search engines value websites that provide valuable and unique content. This can include blog posts, articles, product descriptions, and other types of content that provide information or value to users.
Proper use of keywords: Including relevant keywords throughout your website’s content and in the page titles and headings can help search engines understand what your website is about and improve its ranking for those keywords.
A responsive and mobile-friendly design: More and more people are using their smartphones to browse the web, so it’s important to make sure your website is optimized for mobile devices.
Fast loading times: Search engines favor websites that load quickly, as this can improve the user experience.
Meta tags and descriptions: These tags and descriptions help search engines understand the content of your website and can be displayed in the search results, which can help increase clicks to your site.
Internal and external linking: Links to other pages on your website and to external websites can help search engines understand the context and relevance of your content.
A secure website: Using HTTPS for your website can help improve its ranking, as search engines consider it a sign of trustworthiness.

By focusing on these elements, you can improve your website’s SEO and increase its visibility in search engine results.